Nserious creativity edward de bono book

The book, lateral thinking gives a fairly clear description of the concepts. In this book i presentdisplay a very simple concept that it allows the thinker to make a thing per time. This works well in simple situations but we are at a loss when this approach fails. Using the power of lateral thinking to create new ideas by. I was especialy impressed with his explanations of the creative pause, focus, and how to come up with alternatives. Download it once and read it on your kindle device, pc, phones or tablets. Everyone knows that creativity has to be fun, lively, and crazy so how can we have serious creativity. He says happiness is a thinking habit that can be learned. He is widely regarded as the father of lateral thinking. His father was a renowned physician and his mother was an intellectual journalist, he studied at st. The answers youll come to at the end wont just be more accurate, theyll also be much more creative and. Everyday low prices and free delivery on eligible orders. It allows to separate the logic of the emotion, the creativity of the information and thus successively.

Sometimes this makes big jumps from one topic to another. He has held appointments at the universities of oxford, london, cambridge and harvard. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. He shows how creativity is a learnable skill one that everyone can use to improve their performance. Listen to six thinking hats the power of focused thinking. He also holds a phd from cambridge and an md from the university of malta. The writing is incredibly dry, but the material is well worth the effort. Lateral thinking is all about freeing up your imagination. An exciting read for those who see value in creativity and have seen value in a new idea. Serious creativity will seem a contradiction in terms for many people. Using the power of lateral thinking to create new ideas book online at best prices in india on. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.

You can use it to work through different thinking styles in order to evaluate the problems and facts from all possible perspectives. We promote the use of his methods and practical techniques to maximise creativity and constructive thinking for individuals and organisations. He shows how creativity is a learnable skill one that everyone can. Creativity is a great motivator because it makes people interested in what they are doing. Stream and download audiobooks to your computer, tablet or mobile phone. He attended st edwards college, malta, during world war ii and then the university of malta where he qualified in medicine. His other books are expansions on the original idea. The course in creativity combines and integrates two of dr.

He was one of the 27 ambassadors for the european year of creativity and innovation 2009. He is the originator of the term lateral thinking, and his. A practical handbook for parents to use in training their children ages nine and up in effective thinking, although adults will surely benefit from the concepts. However, serious creativity is a more elaborated study of lateral thinking in its broadest and most practical dimensions. He is the originator of the term lateral thinking and has developed the famous decision making method. Direct teaching of thinking as a skill cort cognitive research trust thinking. Using the power of lateral thinking to create new ideas. Creativity creativity involves breaking out of established.